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MADD promotes Campaign 911 to curb impaired driving

Traditionally, 911 is a number people call to report an accident or emergency that's already taken place. But Mothers Against Drunk Driving wants Canadian motorists to know that they should be proactive as well.

To promote this, MADD Canada has started Campaign 911, which calls on motorists to keep their eyes peeled for impaired drivers and to call authorities.

"Campaign 911 encourages the public to call 911 to report suspected impaired drivers to police," said Denise Dubyk, MADD Canada's national president. "It also sends the message to impaired drivers that other motorists are watching and will report them to police."

This is the fifth year MADD has promoted the nationwide campaign, kicking this year's off in Hamilton, Ontario.

MADD says that impaired driving is the leading criminal cause of death in Canada, with upwards of 1,500 lives being claimed each year. Campaign 911 should help authorities reduce that rate as drunk driving arrests have increased 30 percent since the program was launched.

Auto insurance premium increases are often the least of offenders’ worries. Penalties in Ontario may include license suspension, an ignition interlock device installed on the vehicle and even jail time.


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