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Canada to participate in worldwide traffic safety initiative

To celebrate the United Nation's official launch of the Decade of Action for Road Safety, Canadian officials want to make a splash on the world stage by becoming the country with the safest roads.

Officials from Transport Canada have issued the challenge to all Canadian motorists. The organization says people can do their part by: driving sober, wearing a seat belt, obeying speed limits, making sure kids are secured in their child car or booster seats and refraining from distractions like cell phones and texting.

Major metropolitan areas throughout the world are participating in the traffic safety initiative. To mark the occasion, city officials are illuminating famous landmarks with yellow diamonds in places like Moscow, Sydney, Manhattan and Penh, Cambodia. In Canada, the CN Tower will be lit up in yellow.

According to Transport Canada, approximately 500 Canadians are injured every day on the country's roadways, contributing to the 20 to 50 million worldwide traffic injuries that occur every year.

Auto insurance companies put a priority on safety, which is why a vehicle's safety rating is one of several things insurers take into consideration when assessing a car's premium.


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