Exclusive home and auto insurance plans for your members and employees

At The Personal, we provide customized home and auto insurance plans for employers, professional associations, unions and university alumni groups.

By partnering with us, you can offer your members and employees competitive rates not available to the general public, plus other savings and discounts.

Why choose
The Personal

We've been providing trusted insurance products to Canadians since 1974.

With more than 700 partner organizations, we’re now one of the fastest growing home and auto group insurers in Canada.


We listen and learn from you

Once we understand your needs and preferences, we work with you to create an insurance plan that's tailor-made for your members and employees.

This collaborative approach has helped us build a solid reputation and earn the trust of organizations throughout Canada.

Speak to our team and discover what we can offer you

We offer a range of insurance products and coverage options

We can offer your members and employees an all-in-one insurance experience, including:  

  • Auto insurance
  • Home insurance
  • Recreational vehicle insurance
  • Travel insurance
  • Pet insurance

We can customize your plan based on your needs and your reality. Plus, we can offer you options like flood coverage, under certain conditions.

Advantages for your members and employees

Exclusive rates

We can offer exclusive group rates, special discounts and customized coverage.

Expert advice

Our friendly insurance advisors are happy to help clients find the coverage they need.

Online and mobile solutions

Our easy-to-use solutions let clients update their policy or file a claim, anytime.

A more personalized car premium with Ajusto®

The Ajusto program offers a car insurance premium based on actual driving behaviours and habits. So driving safely and driving less can help our clients save more. Ajusto is available through our mobile app. 

Learn more about Ajusto

The Personal mobile app

Our insurance clients can use the app to update their policy, file a claim and more. Plus, they get prevention tools like RadarTM that sends a notification if severe weather is headed their way.

Discover our mobile app

Our unique Win-Win-Win philosophy

A win for your organization

  • A benefit program for your members and employees at no cost to you
  • A dedicated account manager
  • Support tools and reports

A win for your members and employees

  • An all-in-one insurance plan
  • Personalized advice, offers and support
  • Proactive claim assistance
  • Strong digital experience and innovations
  • Industry-leading customer service

A win for The Personal

  • An opportunity to establish a meaningful long-term partnership with your organization

Our reputation is built on service excellence

Creating a positive customer experience is central to our vision and our culture.

Exceptional service

85% of clients switched because of the price – and stayed because of the service1

Industry-leading client experience

97% of our clients renew with us year after year2

Want to find out more? Get in touch

Kevin Blais-Belanger


National Business Development

1-877-306-5252 | Ext. 5532269

kevin.blais-belanger@thepersonal.com >

Roger L. Demas  


Business Development, Western Canada

1-877-306-5252 | Ext. 5511157

roger.demas@thepersonal.com >

Ahmed Younis


Business Development, Ontario and Atlantic

1-877-306-5252 | Ext. 5516630

ahmed.younis@thepersonal.com >

The Personal Pet Insurance Program is underwritten and distributed by Petline Insurance Company.

Auto insurance is not available in Manitoba, Saskatchewan and British Columbia due to government-run plans.

Ajusto is underwritten by The Personal, which refers to The Personal Insurance Company.

Ajusto® is a registered trademark of Desjardins General Insurance Inc., used under licence.

RadarTM is a trademark of Desjardins General Insurance Group Inc., used under licence. 

Certain conditions, limitations and exclusions may apply.

1. 2018 SOM Client Experience Benchmarking Report on leading home and auto insurers in Ontario and Quebec. [Back]

2. Internal statistics of The Personal: Approximate number of policyholders who renewed their policies when their policy came up for renewal from January to July 2021. The rate does not include mid-term cancellations and terminations. [Back]