Privacy Code

At The Personal General Insurance Inc. (hereinafter “The Personal”), an important part of our company's commitment to provide our customers with service excellence is our respect for their right to privacy. Keeping our customers' Personal Information in strict confidence is a cornerstone of The Personal's business. Accordingly, We have adopted this Privacy Code, which details the privacy principles that are to be followed.

Here are some definitions of terms used in this Privacy Code:

  • "Personal Information" means any information pertaining to a specific individual that can be used to identify him or her.
  • "Third Party" means any individual or corporate entity outside of, and not affiliated with, The Personal.
  • "We" means The Personal.
  • "You" means any individual about whom We collect Personal Information in order to carry out the business of property and casualty insurance. It includes our insureds, former insureds, applicants, claimants and individuals involved in a claim.


We are responsible for all Personal Information under our control and have put safeguards in place to ensure the confidentiality of all Personal Information that You provide. Individuals within our company who have responsibility for the day-to-day collection and processing of Personal Information pay special attention to the manner in which such information is handled. If We are required to send Personal Information to a Third Party, We will use contractual or other means to ensure the Third Party provides a comparable level of protection. We have also established and implemented policies and procedures to give effect to this Privacy Code in order to protect your Personal Information and to receive and respond to customer complaints and inquiries.

Identifying purposes

We collect, use and disclose a customer's Personal Information for the purposes of providing general insurance products and services. More specifically, We collect, use and disclose necessary Personal Information for communicating with You and Third Parties, in order to:

  • assess your application for insurance;
  • underwrite and service your insurance policies;
  • process claims involving you;
  • analyze business results;
  • act as required or authorized by law.

Certain Personal Information may also be collected for the purpose of promoting our products and services that may be of interest to You. We will state the purposes, orally or in writing, to You, either at or before the time We collect your Personal Information or as soon thereafter as is reasonably possible. If We intend to use or disclose your Personal Information for a different purpose, We will obtain your consent first, unless the new purpose is required by law. Under no circumstances will your Personal Information be sold or inappropriately disclosed to Third Parties.


Your consent is required for the collection, use or disclosure of your Personal Information by us. When You voluntarily provide certain Personal Information to us, You are also giving your implied consent (if express verbal or written consent has not otherwise been requested) for us to collect, use and disclose that Personal Information to fulfill the identified purposes. The applications, forms and documents We use include points pertinent to your authorization, which allows us to collect, use or disclose Personal Information concerning You. It is important to read all such points carefully.

Rarely, and in very specific circumstances as allowed under the law, We may collect, use or disclose Personal Information without your consent. You may withdraw your consent at any time, with reasonable notice, subject to legal or contractual obligations which must be fulfilled by us. Withdrawal of consent may prevent us from providing You with the requested insurance products or services, including processing an application for insurance and processing a claim.

Limiting collection

The amount and the type of information We collect shall be limited to that which is necessary to fulfill the identified purposes. We will obtain Personal Information primarily from our customers. However, with their consent and within the limits authorized by law, We may also collect Personal Information from other external sources, including other property and casualty insurers, public and private sector underwriting or claims information databases, and credit reporting agencies.

Limiting use, disclosure and retention

We will not use or disclose your Personal Information for purposes other than those for which it was collected, except with your consent or as may be required or permitted by law. We may be required to disclose Personal Information to external sources in accordance with legal and insurance regulatory reporting requirements or generally accepted insurance practices. Personal Information that We have about You will be retained only for as long as it is required to fulfill the identified purposes. Where Personal Information is no longer required to fulfill the identified purposes, or for any other legal requirements or otherwise, it will be destroyed, erased or made anonymous.

We may use your contact information, physical addresses or technological addresses and telephone numbers shown on our solicitation lists to contact You and offer You our products and services, as well as those of any other Desjardins Group component that may be of interest to You. These solicitation lists are used strictly within the limits authorized by law, and You can be removed from our mailing list at any time simply by contacting us.


We will use our best efforts to keep your Personal Information as accurate, complete and up-to-date as is necessary for the identified purposes for which it is to be used. We will generally rely on You to provide updated information, such as changes to your address and other contact information. If You successfully demonstrate to us that any Personal Information on file is inaccurate, We will revise or correct said Personal Information. Personal Information that includes a matter of opinion will not be considered inaccurate information and will not be subject to correction or amendment.


We will protect your Personal Information against loss or theft, and against unauthorized access, disclosure, copying, use or modification, with appropriate safeguards. Personal Information contained in your file is accessible only to individuals authorized and qualified to access such information, and only when such access is required in the course of their duties.

Customer Access

You have the right to access and correct the Personal Information that We have about You on file. To get access to your file, contact Customer Relationship Centre in writing at the address shown below. Upon receipt of your written request, We will respond to You within 30 days or at such later date as may be permitted or required under the law. Access to your Personal Information may be limited or denied, but only under those circumstances where it is permitted or required under the law.


Cookies are used on our site. They identify your browser software when you move from site to site or page to page during a Web session. This information can then be used to identify you and facilitate your access to a site and your ability to navigate within our site. Cookies can only be read by the website that sends them to your computer.

When you access our site directly or through a publicity redirecting to our site, a cookie file is automatically created in your computer. Our server and possibly third party ad servers can access this file in order to improve your experience on our site and in some instances promote our products. While they enable the site to identify you as a specific user, they don't recognize you by your name or other personal information. No personal information is collected through our cookies.

We may collect information for statistical purposes, for instance, to determine a page's popularity, the average number of pages accessed per visitor, and the average time each visitor spends on the site. Cookies may also allow us to display The Personal publicity if you access an external site which displays those publicities.

We use two types of cookies:

  1. Session cookies: these are not stored on your hard drive and are deleted when you log off our site.
  2. Persistent cookies: these are stored on your hard drive and recalled at your next visit. They are stored as text files in order to preclude any viruses or programs from accessing your data.

To access all parts of our website, your browser must accept cookies. If your browser is set up to refuse cookies, you can change the Internet settings in your web browser to allow cookies. If you do not allow cookies, some pages may not function properly and some features may not be available.


If You have any inquiries about this Privacy Code, You can contact us:

  • By mail:
  • Customer Relations Centre
  • The Personal General Insurance Inc.
  • 6300, boul. Guillaume-Couture
  • Lévis (Québec) G6V 6P9
  • By phone: 1-866-704-8980

Challenging Compliance

If You believe that We are not complying with this Privacy Code, please contact Customer Relations Centre. We will investigate all complaints, and if a complaint is found to be justified, We will take appropriate measures to correct the situation.

If your complaint cannot be resolved through our internal complaint review process, You have the right to file a complaint with the Commission d'accès à l'information du Québec.