Exclusive home, auto and business insurance plans for your members and employees

At The Personal, we provide customized home, auto and business insurance plans for employers, professional associations, unions and university alumni groups.

By partnering with us, you can offer your members and employees competitive rates not available to the general public, plus other savings and discounts.

Why choose
The Personal

The Personal is Quebec's largest home and auto group insurance company1 and a leading Canadian insurer.

With more than 700 partner organizations, we've been providing home and auto insurance to public and private sector groups since 1986.


We listen and learn from you

Once we understand your needs and preferences, we work with you to create an insurance plan that's tailor-made for your members and employees.

This collaborative approach has helped us build a solid reputation and earn the trust of organizations throughout Canada.

Speak to our team and discover what we can offer you

We offer a range of insurance products and coverage options

We can offer your members and employees an all-in-one insurance experience, including:  

  • Auto insurance
  • Home insurance
  • Business insurance
  • Recreational vehicle insurance
  • Travel insurance
  • Pet insurance

Advantages for your members and employees

Exclusive rates

We can offer exclusive group rates, special discounts and customized coverage.

Expert advice

Our friendly insurance advisors are happy to help clients find the coverage they need.

Online and mobile solutions

Our easy-to-use solutions let clients update their policy or file a claim, anytime.

A more personalized car premium with Ajusto®

The Ajusto program offers a car insurance premium based on actual driving behaviours and habits. So driving safely and driving less can help our clients save more. Ajusto is available through our mobile app. 

Learn more about Ajusto

The Personal mobile app

Our insurance clients can use the app to update their policy, file a claim and more. Plus, they get prevention tools like RadarTM that sends a notification if severe weather is headed their way.

Discover our mobile app

Our unique Win-Win-Win philosophy

A win for your organization

  • A benefit program for your members and employees at no cost to you
  • A dedicated account manager
  • An omnichannel approach adapted to your needs and priorities

A win for your members and employees

  • Exclusive group rates for all their insurance needs
  • Personalized advice, offers and support
  • Proactive claim assistance
  • Strong digital experience and innovations
  • Industry-leading customer service

A win for The Personal

  • An opportunity to establish a meaningful long-term partnership with your organization

Our reputation is built on service excellence

Creating a positive customer experience is central to our vision and our culture.

Exceptional service

85% of clients switched because of the price – and stayed because of the service2

Industry-leading client experience

97% of our clients renew with us year after year3

Want to find out more? Get in touch

Kevin Blais-Belanger


National Business Development

1-877-835-4900 | Ext. 5532269

kevin.blais-belanger@lapersonnelle.com >

Michel Lachance


Business Development, Quebec

1-877-835-4900 | Ext. 5532592

michel.lachance@lapersonnelle.com >

Marie-Claude Benard


Business Development, Quebec

1-877-835-4900 | Ext. 5532017

marie-claude.benard@lapersonnelle.com >

The Personal Pet Insurance Program is underwritten and distributed by Petline Insurance Company.

Ajusto is underwritten by The Personal, which refers to The Personal Insurance Company.

Ajusto® is a registered trademark of Desjardins General Insurance Inc., used under licence.

RadarTM is a trademark of Desjardins General Insurance Group Inc., used under licence. 

Certain conditions, limitations and exclusions may apply.

1. According to the data from the report on insurance published by the Autorité des marchés financiers and the data base of MSA Research Inc., we note that among home and auto group insurers on the group insurance market, The Personal is the group insurer with the largest volume of business in Quebec. [Back]

2. 2018 SOM Client Experience Benchmarking Report on leading home and auto insurers in Ontario and Quebec. [Back]

3. Internal statistics of The Personal: Approximate number of policyholders who renewed their policies when their policy came up for renewal from January to July 2021. The rate does not include mid-term cancellations and terminations. [Back]